A new NBC Sky World News channel will go live this summer across global television networks, as well as on the Peacock streaming service.
The channel will mark Comcast’s first effort to unite its brands since its $30 billion acquisition of Sky in 2018.
Andy Lack, chairman of NBC News, told the FT that the service will target English-speaking audiences, and will draw on a 3,500-strong combined workforce and hire 100-200 dedicated staff.
On launch, the television channel will reach an estimated 130 million households, and will seek to take on the likes of CNN and BBC in the global world news market.
That opportunity seemingly finally arose following the acquistion of Sky.